Anatomy of a Pillar Post...Do You Need Them on Your Blog? More Than Just a Long Blog Post Most blog posts are quick hits. Top five lists, short tips, fast reads that get skimmed and forgotten. A pillar post goes deeper. It is a long, in-depth piece that covers a key topic thoroughly enough to become the definitive resource on that subject for your audience. You may have also seen them called ultimate guides, cornerstone content, or flagship posts. The name does not matter. The function … [Read more...]