Bright Shiny New Objects Syndrome: Myth or Fact? Sometimes, in certain industries like internet marketing, buzz words and phrases get thrown around and joked about in forums where colleagues gather to discuss strategies, progress and obstacles. One of them is bright shiny new objects syndrome. It’s supposed to encompass the process where struggling marketers continually abandon their projects to chase something new and exciting. There are two camps of thought about this behavior – that … [Read more...]