Why You Can't Afford to Ignore the "Know, Like, and Trust" Factor As a business owner, carving out a distinctive niche for your business might seem like an epic task. Yet, the essence of a thriving business boils down to a principle as old as commerce itself - building relationships based on knowledge, affection, and trust -  better known as the Know, Like, Trust Factor. This fundamental concept, known as the Know, Like, Trust Factor, isn't just a trendy buzzword; it's the cornerstone of … [Read more...]