Changing Your Viewpoint for Sparking Creativity The story of the humble clothespin teaches us how changing your perspective can help you look at a problem differently. Establishing a new viewpoint gets your mind thinking creatively. That's precisely what an intelligent clothespin marketer did in the mid-nineteenth century when he faced a sales problem. Here's the story about how sparking creativity for joy and profit made a difference... In 1853, David M. Smith invented the precursor of … [Read more...]