Tracy Chapman made her debut as a singer/songwriter  in 1988 with the release of "Fast Car". This heartfelt song is described as one that tells a grittily realistic story of a poor working woman trying to escape the cycle of poverty, set to folk rock music. I thought it would make an excellent Case Study for you, whether or not you have already embraced storytelling as a strategy to connect with your audience. We all have stories to tell. This is also how we are able to connect with others in … [Read more...]